Little by little, the phased de-escalation will bring us back to the office after preventive confinement in the face of the coronavirus pandemic. Obviously nothing will be the same and that is why there is talk of a “new normality” of which we still do not have absolute certainty. That is why this return to work in the physical spaces of companies requires the necessary precautions in terms of health.
But parallel to such preventive measures, it is also pertinent to know how to identify the challenges and changes imposed by the current circumstances. It is also essential to consider the opportunities that companies should take advantage of to adapt their processes to this unprecedented reality and strengthen their brand presence.
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Indeed, it is not about creating panic among collaborators, but about understanding that we return to work in closed and crowded spaces. So it is necessary to follow the recommendations and measures suggested by the authorities.
Just as the normalization phases are being arranged at the social level, companies must implement a particular schedule for de- escalation and programmed reintegration. In this sense, it is recommended:
Even when a scheduled return of employees is carried out at the company’s facilities, it is essential to take all possible precautions, including:
Currently it is common to hear about the “cabin syndrome” which encompasses a series of disorders generated by prolonged periods of isolation, including:
Obviously not all companies can hire a psychotherapist or coach to advise employees who return to the office after confinement . But part of the leader’s responsibility is to gather enough information to help his team overcome these difficulties.
Based on this, some companies establish 30-minute meetings within the working day to do group therapy. During it, each member of the team can freely expose her emotional state in order to create a commitment of reciprocal support. As a complement during the activity, it is recommended to watch videos in which specialists in psychology and recognized motivators intervene.
In this sense, management specialists and renowned businessmen agree in pointing to digitization as the most important challenge that companies must take on in the post-Covid 19 era . Indeed, phenomena such as ecommerce , the increase in mobile Internet connections and interaction through social networks have a powerful influence on the market. And the use of effective tools to monitor its variables will make it possible to visualize and take better advantage of the opportunities, as well as minimize risks.
The coronavirus crisis is generating changes in the perception of events and realities that affect them directly or indirectly. Undoubtedly, fast and constant access to a large amount of information allows you, for example, to share content related to companies and give your opinion about them.
Well, one of the advantages of digitization is the possibility of knowing more and better the target audiences, transcending demographic data. In other words, it is possible to have a broader profile that includes their thoughts and attitudes, thanks to the monitoring of their interactions through social listening . This is just to name a tool for measuring digital marketing strategies.
The appearance of the coronavirus caused many companies to accelerate or unexpectedly start their digital transformation . Precisely, the need to maintain operability prompted the implementation of teleworking, with the support of various communication and collaboration platforms in the cloud . Through them, it has been possible to remotely monitor the work of the collaborators and obtain a good level of productivity and profitability.
Consequently, for the staff of many of these organizations, the return to the office after confinement will not be the same. In fact, some surveys reveal that almost half of them will continue to work remotely . Undoubtedly, this reality forces us to rethink the corporate culture to favor disruptive styles of labor relations previously limited to large technology companies.
That is why it is not an exaggeration to predict a decline in the face-to-face work modality and the rise of work- life balance . But unlike what is currently happening, it will not only work as a motivational element but as a common condition in companies.
Also Read: Management And Development Of Human Talent In An Organization
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