BUSINESS

Communicating About Change In Business: Here’s Why It’s Important!

Knowing how to communicate about change in a company allows first of all to reassure employees in relation to the…

2 years ago

The Role Of Communication In BtoB Direct Marketing

To develop the right marketing strategy for all business-to-business commercial activities, the role of BtoB direct marketing communication is essential.…

2 years ago

Why Is HR Digitalization Necessary?

A company must proceed with HR digitalization to remain efficient in all areas, particularly that of human resources. Currently, digital…

2 years ago

How To Boost Your B2B Sales Process?

Are you a B2B company and are you seeing stagnation or a drop in your sales? Or are you having…

2 years ago

What Is The Future Of B2B In Digital?

As with the B2C sector, the sales process within B2B has undergone many changes. If before, offering telephone support to…

2 years ago

CRM: That’s How I Know My Customers!

There is probably no company that does not want long-term customer contacts. It costs five times as much to acquire…

2 years ago

What Is Human Capital?

The term human capital arose in the 18th century with Adam Smith, who believed that, in addition to technical factors,…

2 years ago

How To Increase The ROI Of Digital Campaigns In The Cookieless Era

Currently, cookies represent the main source of information about the audience targeted by digital marketing campaigns. This data is used…

2 years ago

ERP, An Essential Tool For Your Company?

What Is An ERP? An ERP (abbreviation of “Enterprise Resource Planning”) is an integrated management software , very practical for…

2 years ago

Why Should You Deploy A CRM In Your Business?

We can never say it enough, acquiring a customer or winning it back costs on average 5 times more than…

3 years ago