The idea of expanding the reputation of a company is inseparable from marketing actions. These are carried out with the…
Communicating effectively means improving the clarity of messages, saving resources and saving time. Information flows freely and efficiently. It is…
When talking about wage portage, many people do not understand what it is exactly. It is indeed a relatively new…
Knowing how to communicate about change in a company allows first of all to reassure employees in relation to the…
To develop the right marketing strategy for all business-to-business commercial activities, the role of BtoB direct marketing communication is essential.…
A company must proceed with HR digitalization to remain efficient in all areas, particularly that of human resources. Currently, digital…
Are you a B2B company and are you seeing stagnation or a drop in your sales? Or are you having…
As with the B2C sector, the sales process within B2B has undergone many changes. If before, offering telephone support to…
There is probably no company that does not want long-term customer contacts. It costs five times as much to acquire…
The term human capital arose in the 18th century with Adam Smith, who believed that, in addition to technical factors,…