Nowadays, positioning in Google is almost an obsession for those who know what SEO positioning is. The reality is that it is one of the most used search engines by internet surfers. And for this reason, it is one of the best platforms to find clients.
Do you want to keep your website well-positioned? Keep reading. In this article, we explain six recommendations you should consider.
Table of Contents
Millions of people enter the search engine daily to inquire about different topics. Being so popular, if a website appears among the first results, its popularity is assured. Positioning in Google is essential.
The benefit of this is the amount of quality organic traffic that will come into the site.
When we talk about quality traffic, we refer to people who could become customers or users of a website. Most of the traffic coming from the Google search engine can be good since they are navigators who are looking for what you offer or have on your website.
The question is: how to achieve positioning in Google correctly? Google acts through an algorithm that undergoes constant changes. This means that you sometimes need to figure out exactly what to do. However, there are some recommendations that have been transmitted over time; we are going to talk to you about them.
No one wants to wait longer than normal for a page to load. Nowadays, websites take to load, on average, less than 4 seconds to have the page ready. If users find a website that takes longer than expected, they will go in search of other options.
To improve the loading speed, you should check the hosting service. This is usually the main reason for a long delay. At the same time, keep in mind that the graphic resources are optimized to weigh less without losing quality.
The domain is very important in SEO positioning since it gives a clue of what the content of the website will be. This is why finding an ideal domain can be a bit more difficult than it seems. Even so, it is essential to position in Google.
Our recommendation is that you select some keywords before entering to search for free domains on the internet. You will be able to find several ideas that can be useful.
If you are going to create content, it is important that it is related to the site’s theme. If you write about other things, you will attract people who will not be helpful when it comes to becoming clients.
However, you must take into account the context and news that may be of interest to your audience.
Forget the goal of uploading content daily. An audience that is interested in a topic does not expect shallow content, so they will understand if you delay uploading something. So, you have to take your time to create quality content.
In order to stand out from the rest of the websites and achieve user loyalty, you have to offer something that others are not offering: quality and innovative content. Many all they do is copy texts and change titles. Don’t fall for this because the algorithm knows it.
There are big rumours that all algorithms prioritize graphic content. We cannot specify that it is true, but some results show it, and social behaviour would prove it to be correct.
This is why you should add images to the content you upload. Suppose you can add some videos; even better. But be careful not to upload graphic resources. You should leave aside the issue of quality. Nobody likes to see pixelated images.
Getting users to interact with a website is quite a challenge. How to do it? Look for ways to enhance participation through comments, questions, and surveys. Everything works.
Keep in mind that what you should achieve is that browsers spend more time on your website. This is quite influential in the positioning since it is implied that the visitors found what they were looking for.
As we mentioned, there is no secret formula that specifies exactly what needs to be done. But you can carry out these recommendations and notice the difference. You should know that the process is slow, but it is worth it.
Also Read: Seven Tips To Make A Successful Content Hub
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